It's the Set of the Sails,
And Not the Gales,
That Tells the Way We Go
Grow Meaningful encourages nonprofit leaders to embrace the idea-generating tensions that occur when for-profit and nonprofit thinking intersect, so they can create more effective, adaptable, and resilient organizations.
Our Just Cause (desired future state):
Imagine a world where most people wake up feeling inspired by meaningful work, connected with their communities, motivated to be better, and excited for what's ahead. Think how far we'd get!
Our Vision:
Nonprofits everywhere will become champions of social business principles, collective impact initiatives, and cost-sharing collaborations, thus giving each charity dollar more than one life so we can solve problems that matter... for good.
Our Mission:
To help smaller, secular nonprofits generate more earned income so they can afford to grow their meaningful brands, workplaces, and communities.
Our Core Value:
Future-focused, meaning-centered, community-minded change
Free Quickstart Guide
Plus Actionable Monthly Resources
The best nonprofits make a lasting impact in their communities, create products and services which customers trust and feel good about buying, provide meaningful work that employees actually want to do, and bring people and ideas together in progressive ways.
Unfortunately, far too many nonprofits also operate with a scarcity mindset (shoestring budgets, underpaid staff / noncompetitive salaries, over-reliance on volunteers, belief in the overhead myth, etc.), and will face closure or merger in the near future.
Rising inflation, decreasing donations, an impending recession, and new "competition" from B-Corps and lean social enterprise startups are stress-testing traditionally funded (and minded) nonprofits even further. Consider the beneficiaries and communities that would be left under-served if your favorite nonprofit (or your own) stopped operating today. It's time for future-focused, meaning-centered change.
The best solution is to start generating and sustaining nonprofit earned income. But where to begin? This Quickstart Guide contains three important concepts to be embraced before your nonprofit should even think about starting an earned revenue program. "Walk before you run."
If you're already walking, well this will help check that your shoelaces are still tied. You'll learn how your nonprofit can quickly become more effective, adaptable, and resilient by:
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developing an infinite mindset
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mastering 80/20 thinking
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following the Map of Meaning
Like chess, these don't take long to understand but are far more complex than they initially appear. Each month you'll also receive a new actionable resource that does focus on nonprofit social enterprise / earned income strategy.
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